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Toyota’s Take On Personal Transport Hits The Streets

JAPANESE car maker Toyota has launched the first public trials of its ultra-compact i-Road electric three-wheeled ‘personal mobility vehicle’ to find out how it shapes up in the cut-and-thrust of real-world urban driving. Consumer testing in Tokyo is set to run through to early June, with 10 of the single-seater vehicles taking to the city streets. The 20 people involved in the programme range from industry experts through to members of the general public, so that Toyota can gain a wide range of feedback on what the i-Road is like to drive, how easy it is to use around town, how it affects people’s decisions about what journeys to make.

Lexus partners with celebrity chefs

Lexus is looking to whip up some attention for its products by hiring a team of noted cooks. The Lexus Culinary Masters team, made up of six celebrity chefs, debuted at last weekend's Pebble Beach Food and Wine Festival in Monterey, Calif. Race-car driver Scott Pruett started off the weekend by taking a spin around the Laguna Seca racetrack in the Lexus LFA supercar with chefs Daniel Boulud and Michael Chiarello, "Each shares the same passion for perfecting their culinary craft as Lexus does with its luxury automobiles," Lexus vice president of marketing Dave Nordstrom said of the chefs involved.

Range Rover photography contest

Land Rover is offering a very exclusive prize to the winner of its latest photographic competition. In addition to Olympus E-PL2 cameras and Land Rover Experience vouchers for the runners-up, the overall winner will receive an exclusive Range Rover Evoque bicycle. Created by the Land Rover Design team, the top prize is just one of three Range Rover Evoque bicycles in the world.