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Lexus takes Gen XY on a 'Dark Ride'
Mon, 24 May 2010Lexus' small CT 200h hybrid won't go on sale until February, but a short online movie called Dark Ride is already promoting the vehicle and reaching out to younger buyers. Lexus and its ad agency, Skinny, aim to generate excitement among consumers 16 to 44 -- known as Gen XY. That demographic is a far cry from the median age of Lexus' owners -- 57.
BMW 4-Series: Alpina B4 Biturbo price and specs – debuts at Goodwood
Fri, 20 Jun 2014The Alpina B4 BiTurbo (pictured) debuts at Goodwood 2014 We’ve already had the arrival of the BMW 4-Series Coupe and Convertible – the replacement for the old 3-Series Coupe and Convertible – so logically the next step is an Alpina version. And here it is. The Alpina B4 Biturbo is based on the latest 4-Series and gets the N55 BMW straight six from the 435i but tweaked and fettled by Alpina to deliver 404bhp and 442lb/ft of torque.
Honda designers talk about Tokyo concepts
Tue, 13 Dec 2011With the Tokyo motor show now firmly in our rear view mirrors, Honda has made us aware of a new addition to its website that highlights the numerous concepts the Japanese company had on show at the exhibition. Answering the question: ‘ What makes people feel good?' Honda designers take us through each of the seven concepts showcased at the Tokyo show, including the RC-E electric motorcycle; E-Canopy three-wheeled scooter; MotorCompo folding scooter; TownWalker mobility vehicle; AC-X show car; Micro Commuter Concept and the EV-Ster electric roadster. The background story on these mobility concepts and vehicles - all told by some of the designers responsible for the projects - can be viewed by clicking on a tab available on the page.