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Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.

Toyota ME.WE concept

Toyota and leading European industrial designer Jean-Marie Massaud have developed a new electric car concept, dubbed the ME.WE. Developed at Toyota's ED2, Massaud and Toyota wanted the ME.WE – named after personal wellbeing and that of others – to be adaptable to suit a range of lifestyles while being high quality. It also had to "propose an alternative synthesis based on personal choices about vehicle architecture, lower running costs and the way the vehicle will be used".

Ferrari FXX Evoluzione (2007): first official pictures

By Tim Pollard First Official Pictures 29 October 2007 03:40 Ferrari FXX Evoluzione: when money really is no object When Ferrari launched the FXX back in summer 2005, it claimed it would use client feedback and ex-works driver Michael Schumacher to develop the 'ultimate' Ferrari. Well, two years on, it's done just that. The result?