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Laurence Fishburne reprises Morpheus role for Kia Super Bowl ad

When we drove the Kia K900 recently, we asked, “Do buyers in the BMW 5-series/Mercedes E-class/Audi A6/Lexus GS class want a prestigious nameplate as much as they want radar adaptive cruise control?” In Kia's new Super Bowl spot starring Laurence Fishburne, Morpheus says yes. The Korean automaker's snatched up the erstwhile voice of Cadillac to reprise his beloved character from the "Matrix" trilogy in the hope of suggesting that reality is mutable, luxury isn't about nameplates, and the K900 will open your eyes to a world of improbable possibilities. Despite the explosions, melting dinner utensils and airborne automobiles of the ad, we actually preferred the making-of video released at the same time as the Super Bowl clip, which you can watch below.

The name is Alfa – Alfa Romeo 159 Limited Edition

That’s right. Alfa Romeo has launched a limited edition version of the Alfa Romeo 159 to celebrate the cameo role the 159 plays in the new Bond film Quantum of Solace. This Limited Edition Alfa Romeo 159 is loaded with over £3k of extras, including Red Brembo callipers, black leather upholstery, special black paint finish, darkened 19″ alloys and lowered suspension.

Infiniti Etherea concept (2011) at 2011 Geneva motor show

This is the Infinit Etherea, unveiled today at the 2011 Geneva motor show, and the company is unusually candid about the purpose of this new, smaller Infiniti show car. The blurb says: 'it is a compact luxury model that previews how a future entry-level Infiniti could look.' Says it all really. The compact vehicle is aimed at the younger buyer looking for a little luxury - it's all about downsizing.