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Toyota will push safety in ad blitz

Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives said last week. Toyota Motor Sales U.S.A.'s sales fell 34 percent in August and are down 1 percent for the year--it's the only major manufacturer with a decline for 2010. Executives admit consumers have doubts about the safety and quality of Toyota vehicles, so they are planning an advertising blitz to counter that perception.

Mitsubishi ASX Black Special Edition launches

Mitsubishi ASX Black launches - with satin black styling upgrades It’s just over a year since we reviewed the Mitsubishi ASX, Mitsubishi’s new offering in the compact SUV / crossover market. And we thought it a decent effort from Mitsubishi, if a little generic and a little bland. So the news that Mitsubishi has launched a new version of the ASX – the Mitsubishi ASX Black – is welcome, as its upgrades answer many of the criticisms we levelled at the 2WD ASX 3 1.8 Diesel we reviewed last year.

Two-Wheeler Casualties On The Rise

PROVISIONAL Government figures relating to spring 2013 show an increase in deaths on the road, with motorbike and pedal cyclist casualty rates in particular on the rise. The estimates showed that there were 450 deaths in reported road accidents in Britain between April and June) - a 12% rise on the figure of 402 in the same period last year. Car user and pedestrian casualties - those killed or seriously or slightly injured - fell in spring 2013, but pedal cyclist casualties rose 12%, while motorcyclist casualties were up 4%.