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VW Scirocco Studie R unveiled at Bologna motor show

By Tim Pollard Motor Shows 03 December 2008 11:50 Volkswagen today surprised Bologna show goers with another hint at what the forthcoming hot Scirocco coupe will look like. The Scirocco Studie R is a more roadgoing version of the Scirocco GT24 race car – and is a thinly veiled guide to the R20T that’s in development. CAR Online revealed VW’s plans for a hot Scirocco earlier this month, and this white concept car further fleshes out Wolfsburg’s thinking.

Nissan future products: Focus is on technology

Nissan Division will be focused for the next few years not just on how to move its product line forward but also how to produce it less expensively. As the company embarks on a multiyear wave of new technologies and a brand-marketing campaign focused on innovation, it also is looking to bring down manufacturing costs through platform sharing, modular components and common parts. The first example of this new process is the redesigned Versa sedan, which will be assembled in Mexico.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.