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James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

Smart Fourjoy concept revealed ahead of Frankfurt motor show

Smart will preview its upcoming second-generation Forfour at next week's Frankfurt motor show when it shows the Fourjoy, the latest concept from the Mercedes-Benz owned city car brand. Pictured here for the first time, the new four-seater follows the earlier Forus and Forstars concepts, providing clues to next year's Forfour, developed with Renault. The French automaker will offer its own version of the new car as a replacement for the Twingo.

British manufacturer Atalanta Motors to make comeback

Ever heard of Atalanta Motors? We wouldn’t be surprised if you hadn’t as the British sports car manufacturer went out of business a long time ago. Owing to the outbreak of World War II, Atalanta Motors shut its doors back in 1939 after making only 21 cars.