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Volkswagen UK’s dealer showrooms get a revamp
Tue, 23 Apr 2013It’s an interesting exercise to ponder on the future of main dealer showrooms as the world moves more and more towards an online buying experience. Are car showrooms a relic of the past or the perfect way, still, to showcase the offerings from a car maker? Volkswagen are taking no chances on the future and have already rolled out their ‘Digital Showrooms’ across the dealer network where staff get iPads and advanced web tools to try and bring the on-line and off-line worlds in to a workable intersection, and offer customers virtual product that wouldn’t otherwise be available on show.
New Kia launches Focus and Golf attack
Tue, 15 Aug 2006By Phil McNamara Motor Industry 15 August 2006 09:00 Europe's fastest growing car brand – Kia – is finally wading into Europe's biggest market with a serious contender. But with a joke of a name: the Cee'd. Kia claims the five-door hatchback will be the most spacious car in the C-segment, where it will do battle with the VW Golf, Ford Focus et al.
Toyota, Microsoft team on telematics software
Wed, 06 Apr 2011Toyota Motor Corp. and Microsoft Corp. are teaming up to develop a next-generation telematics software platform that the automaker expects will debut on Toyota electric and plug-in hybrid vehicles next year.