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New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

Bugatti Veyron L’Or Blanc (2011) first official pictures

Another week, another special edition Veyron – and this one’s made from porcelain. Sort of. Bugatti has announced a partnership with Königliche Porzellan-Manufatur of Berlin, a German porcelain specialist whose ceramic trim adorns much of the new Bugatti Veyron L’Or Blanc.

Testa Rossas, Lemons, Laguna Seca and design inspiration – Monterey Car Week 2014

As a first timer to this annual festival it’s easy to think of it purely as Pebble Beach Concours d’Elegance. However, in reality the blue-chip show on the famous golf course is simply the climax of a whole week of formal events, impromptu gatherings and an overall sense of overwhelming from the sheer quantity and quality of the cars, all packed onto this upmarket West Coast peninsular.It's this variety that means this event really is what you make of it. Want to live it up like a billionaire and feel the buzz of $400million worth of cars pass under the auctioneers’ hammers, followed by some lobster and champagne in the golf club?