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Mazda signs deal with Discovery Velocity to broadcast MX-5 Cup and other races

The Playboy MX-5 Cup is the best racing no one's watching, says Mazda, because it's not on television. The company changed that on Wednesday by inking a deal with the Discovery Velocity channel. Deep cable jokes aside, the MX-5 Cup does present some of the best parity in racing, as well as drivers racing for the love of the sport.

Designed in Italy, Engineered in China

"The soul of our designing is in Italy," said Silvio Petro Angori, CEO of Italian design house Pininfarina S.p.A. "We will do all styling in Italy – we will not do that in China." But in order to cater to the growing number of contracts from Chinese automakers, Pininfarina will soon begin engineering and product development in China with a center in Shanghai's suburb of Anting. Pininfarina has been working with Chinese automakers since 1996.

'Stay Hungry, Stay Foolish': A tribute to Steve Jobs (1955-2011)

The recent passing of Steve Jobs, co-founder and CEO of Apple, has found us mourning the loss of a visionary who brought not only technology and functionality to the product design industry, but also transcended the boundary into automotive design. Jobs succeeded in making what was at the time a foreign invention – the personal computer, a device impeded by its lack of usability – attractive to the masses by making it simpler, intuitive and essentially more functional for those who didn't hold a PhD in physics. From his previous experience with the artistic qualities of calligraphy, Jobs took a sector that was so inward looking that it risked alienating the consumer – regardless of its capability – and wrapped it up in a warm, aesthetically appealing package that could be more easily understood.