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News watch March 2010: today's auto industry news

Tuesday 30 March 2010• Mercedes has dismissed claims that its Maybach brand is for sale, after reports in the Chinese media claimed Chinese car company BYD was considering a bid for the upmarket offshoot. BYD has also denied the claims (Reuters)• Toyota president Akio Toyoda has promised his company will listen more carefully to customers and react faster in a bid to regain credibility after the Japanese car manufacturer was forced to recall millions of vehilces over safety fears (BBC)• The Obama administration is expected to unveil its finalised fuel economy and tailpipe emissions through to 2016 this week, to coincide with the opening of the 2010 New York auto show (Detroit News)  Monday 29 March 2010• Toyota has agreed to licence the hybrid technology in the Prius to Mazda, which will combine the electric system with its next-gen Sky engines. It’s part of Mazda’s plans to increase the average fuel economy of its vehicles by 30% by 2015 (compared to 2008 levels) and it hopes to have its first hybrid vehicle on sale in Japan by 2013 (Mazda)• Ford and Chinese car company Geely have signed a stock purchase agreement that will allow the latter to acquire 100% of Volvo (along with related assets including intellectual property rights).

Former GM exec Joel Ewanick joins Fisker

Fisker Automotive has hired ousted General Motors' global marketing boss Joel Ewanick to be interim chief of global sales and marketing for the maker of luxury plug-in hybrids. Ewanick, 52, will replace industry veteran Richard Beattie, 58, who announced his retirement Monday, Fisker spokesman Roger Ormisher said. Ewanick has been working with Fisker as a marketing consultant for at least six weeks and will fill Beattie's role until a full-time replacement is named, Ormisher said.

Jaguar hybrid cars due in 2013-14

Jaguar will launch its own hybrid vehicles soon after Land Rover, CAR can confirm. Parent company Jaguar Land Rover is developing battery-assisted hybrid versions for both brands but its strategy puts part-electric Land Rovers first on the launchpad in 2013.Hybrid Jaguars – set to include the XJ and XF, but eventually every model – are therefore likely to be on the market by 2013-2014, using a similar eight-speed ZF hybrid transmission to petrol-electric BMWs.The staggered roll-out of battery Jags and Land Rovers makes sense: heavy 4x4s have come in the firing line from green protestors who label them Chelsea Tractors. Hybrid Land Rovers will trim emissions and – in plug-in hybrid mode – enable even big bulky Range Rovers to drive in zero-emissions mode into central urban areas emitting nothing more unsaintly than an electric whir.So which Jaguars will go hybrid first?It's likely that the largest models such as the XJ will receive the hybrid power packs first; large cars reap the greater benefit and can more easily swallow the additional cost, put at around £10,000 in today's money.JLR's Midlands engineering bases in Whitley and Gaydon now employ 100 engineers in the expanding hybrid powertrain business unit launched 18 months ago.