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Rockar Hyundai: Hyundai’s new digital sales channel

Rockar Hyundai will have a ‘Car Shop’ in Bluewater The death of the car showroom has long been predicted, and there’s no doubt that the car sales model we’re used to – visit showroom, see salesman, get upsold, leave with something you didn’t want – is going to die a death as the world and his dog get used to living, and buying, online. Now, Hyundai has decided there’s sufficient appetite for buying online to create a new digital platform for Hyundai buyers that removes the salesman from the equation and lets car purchases – and service followup – go properly digital. Enter Rockar Hyundai.

Unbelievable SSC Ultimate Aero EV

Prius was an easy way out for celebs who didn’t want their ‘Public’ to think them flash Jacks, but they always had a Cayenne Turbo or a Lamborghini LP640 tucked away in the garage. But the rise of cars like the Tesla, despite its drawbacks, has pushed the maker of the world’s fastest production car, the Ultimate Aero SSC, to look at ways to keep their clientèle happy in these changing times. SSC must feel there is a danger their market may disappear if truly powerful and appealing cars appear that are perceived as green and start to take over the marketplace.

Hyundai ix35 FCEV: The go-to hydrogen fuel cell car

The Hyundai ix35 FCEV has been chosen for the second year running as the FCEV of choice for the European Commission-backed Fuel Cells and Hydrogen Joint Undertaking (FCH JU). As we’ve reported previously, the Hyundai ix35 FCEV (Fuel Cell Electric Vehicle) is the first proper production FCEV in the world, although the roll-out of Hyundai’s hydrogen-powered car isn’t exactly on a huge scale, at least not for the next couple of years. But as governments (perhaps) start to wake up to the fact that the BEV car is a road to nowhere  - or nowhere far, at least, with its limited range and the current state of battery technology – they are starting to see hydrogen-powered vehicles as a realistic future for a world that doesn’t have to rely on fossil fuels for transport.