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Hyundai: E4U Egg Car & Fluidic Sculpture in Motion

Hyundai has already made it clear that 2013 will be about ‘Brand Awareness’ rather than releasing a new raft of models and chasing ever increasing sales, so two Hyundai outings in the last week can be put down to their targeted aim of profile raising. In Milan, Hyundai are taking part in the Milan Design Week by showing an innovative light sculpture that has been inspired by Hyundai’s ‘Fluidic Design’ (even though Hyundai have already said that ‘Fluidic Design’ is being replaced by ‘Fluidic Precision’ as they aim to make their designs ‘cleaner) with an installation made up of 12,000 translucent spheres acting collectively on a screen, surrounded by high-power lasers and suspended over a pool of water. The ‘performance’ starts with virtual rain created by the lasers which form three-dimensional shapes, followed by an interactive segment where human interaction creates three-dimensional images by scanning for body warmth so visitors can manipulate what they see by using gestures.

Toyota says software glitch in data boxes can give faulty speed readings

A top Toyota executive says the crash data boxes in its vehicles are reliable but a bug in the software that reads the information can provide inaccurate vehicle speeds. The disclosure comes as the National Highway Transportation Safety Administration continues its investigation into unintended acceleration of Toyota models. “Toyota has acknowledged previously that the event data recorders are not accurate,” said Takeshi Uchiyamada, executive vice president in charge of research and development.

Pink Rolls Royce FAB 1 actually has a pink vinyl ‘Wrap’

But it seems Rolls Royce must have thought much the same, as it turns out that the impressive paint job isn’t actually that at all, but a pink vinyl wrap provided – free of charge – by car vinyl wrap experts Raccoon. Raccoon chose a gloss laminated film to wrap the Ghost to make sure it looked as indistinguishable as possible from a bespoke paint job, and it worked. No one has noticed the pinks Rolls Royce doesn’t have a custom paint job and that’s down to Raccoon taking extreme care to carefully wrap not just the outside panels, but also stuff like door sills and any areas that might otherwise give the game away.