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CDR Insight Quarterly – Q1 2013

Car Design Research Insight Quarterly – Q1 2013 Independent consultancy, Car Design Research's 'Insight Quarterly' looks at the latest trends in the automotive design world and beyond, four times each year. Currently distributed to a handful of their design contacts in the industry, we'll be running these quarterlies to highlight the latest trends and insights from a firm who work regularly and closely with the design groups of many major OEMs. In this year's first Insight Quarterly, the team highlight the notion of 'designing for export'.

McLaren 12C Spider gets topless, goes sideways

McLaren has released a glossy launch video to accompany the release of the new 12C Spider supercar. It looks as if the boys and girls from Woking are determined to destroy the reputation for anodyne, 'boring' supercars at McLaren, given that the 12C Spider spends most of its time going very sideways in this clip. Then again, given the 12C Spider's hardware, it's not hard to see why it's such a lairy beast when off the leash.

Super Bowl ads: Which was your favorite?

WITH VIDEOS -- Which Super Bowl car advertising rang your bell? We could pick our favorites, but why when you can go to the professionals? According to AW sister publication Advertising Age, Chrysler Corp., Audi and BMW all did well.