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Ferrari plans to sell fewer cars in 2013
Wed, 08 May 2013Ferrari boss Luca di Montezemolo has announced an unusual plan for the Prancing Horse: to sell fewer cars in 2013 than the 7000 it delivered in 2012. Speaking in Maranello, di Montezemolo stated that 'this is a far-sighted decision to strengthen our brand equity, from what I learned from Enzo Ferrari… We must resist people who say the competition will benefit from us making fewer cars… When others penetrate our markets, we are happy to meet this challenge.' Is Ferrari mad to chase fewer sales? It is not the first time that Ferrari has decided to limit supply: 'In 2003 we did the same,' explains Montezemolo.
Fords at SEMA – A Preview
Fri, 18 Oct 2013Ford has the biggest display space of any manufacturer at SEMA – 27,000 square feet – and plans to pack it with every kind of truck, tuner and Transit Connect. Yes, this year at SEMA Ford will have ten customized Transit Connect small business haulers in a celebration it's calling “Vandemonium.” So far we have a picture of just of one of them, the “TC – Pentech,” a Transit Connect with two driving simulators in the back. Info on the other nine hasn't been released yet but suffice to say Vandemonium could make the Transit Connect the PC Cruiser of the new millennium.
Abarth 500C EsseEsse & Punto Evo EsseEsse at Paris
Tue, 14 Sep 2010The Abarth 500c EsseEsse arrives at Paris Abarth do a very good job of warming up the odd Fiat or two (well, they have been doing it for quite a long time), the most recent offerings being the Abarth 500C and the Abarth Punto Evo which we saw when we trollied off to Goodwood in July. But there is a second flavour of Abarth. Best to think of it as the ‘Chilli’ Abarth; Abarth call it EsseEsse.