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Akio Toyoda waves family flag, heir makes crisis personal challenge

The reclusive Akio Toyoda is taking the rare step of waving the family flag, as the scion to Toyota Motor Corp.’s founding dynasty tries to steer the world’s largest car company out of a spiraling safety crisis. In testimony prepared for the House Oversight and Government Reform Committee, President Toyoda pursues a rare personal tack on the emergency, saying “my name is on every car.” “As you well know, I am the grandson of the founder, and all the Toyota vehicles bear my name,” Toyoda says in prepared comments circulated ahead of Wednesday’s committee hearing in Washington. “For me, when the cars are damaged, it is as though I am as well.” The intimate reflection is a departure for Toyoda, who has spent most of his career sidestepping public discussion of his lineage.

Toyota Unveils new Prius at Detroit Auto Show: Bigger, with more power and less weight

Toyota introduced its third-generation Prius at the Detroit Auto Show with an extensively re-engineered hybrid drivetrain. Ninety percent of the Prius's hybrid synergy drive system has been redesigned, with the focus on weight reduction. The lighter components include the transaxle to cut down on torque loss, inverter with direct cooling and smaller motor.

Donkey Kong Derby Car wins IDSA Launch Day 2013 competition

Product design consultancy Priority Design's ‘Donkey Kong Derby Car' was the winner of the IDSA Launch Day 2013 competition, earning its team a brand-new 3D printer. The Launch Day competition, which took place at the Industrial Design Society of America conference on 24 August, asked for designs for a tiny 3D-printed car that could be launched down a miniature model of a ski jump before smashing into a crash site. Featuring Mario and Princess from the classic Nintendo series in glorious 32-bit form, the Donkey Kong Derby Car – car being a very loose term, as it has no wheels – was, in fact, a barrel.