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Lexus IS F-Sport & Lexus IS 2010 tweaks

The Lexus IS F-Sport 2010 Lexus is having a play with its IS for 2010. But best not to get too excited – the changes are not immense, although the introduction of the 2010 Lexus IS F-Sport does add a couple of nice cosmetic bits to the mix. Biggest news is the addition of the F-Sport model, which fits in between the IS SE-I and IS SE-L Models.

Marvel’s Captain America car by Daniel Simon [w/Video]

Automotive designer and futurist Daniel Simon has had his vehicle design from ‘Captain America: The First Avenger' featured in a short animation. This 10-wheeler 1942 supercharged V16 Coupe, the personal car of Marvel's villain Johann Schmidt (the Red Skull), is 7,620 mm long and was inspired by cars such as Mercedes' 540K and the G4. The director's instructions for the car's size  led to a truck chassis having to be used for the practical film version.

Toyota will push safety in ad blitz

Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives said last week. Toyota Motor Sales U.S.A.'s sales fell 34 percent in August and are down 1 percent for the year--it's the only major manufacturer with a decline for 2010. Executives admit consumers have doubts about the safety and quality of Toyota vehicles, so they are planning an advertising blitz to counter that perception.