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Hyundai: E4U Egg Car & Fluidic Sculpture in Motion

Hyundai has already made it clear that 2013 will be about ‘Brand Awareness’ rather than releasing a new raft of models and chasing ever increasing sales, so two Hyundai outings in the last week can be put down to their targeted aim of profile raising. In Milan, Hyundai are taking part in the Milan Design Week by showing an innovative light sculpture that has been inspired by Hyundai’s ‘Fluidic Design’ (even though Hyundai have already said that ‘Fluidic Design’ is being replaced by ‘Fluidic Precision’ as they aim to make their designs ‘cleaner) with an installation made up of 12,000 translucent spheres acting collectively on a screen, surrounded by high-power lasers and suspended over a pool of water. The ‘performance’ starts with virtual rain created by the lasers which form three-dimensional shapes, followed by an interactive segment where human interaction creates three-dimensional images by scanning for body warmth so visitors can manipulate what they see by using gestures.

Brazilian students develop soapbox racers for Volkswagen

Brazilian design students have competed for year-long internships at Volkswagen's Brazilian design studio by designing – and racing – soapbox cars. Established 15 years ago by Volkswagen South America design director Luiz Veiga, the Volkswagen Design Talent Contest refreshed its format for 2013 by challenging students to develop a prototype for a gravity-powered soapbox racer instead of asking for sketch and render-based proposals. According to Veiga, Volkswagen was looking for someone "capable of working away from the desk and able to create design solutions, assess and build them".

Audi Q4 ‘Coupe’ SUV previewed in design sketches

Is this Audi Concept, heading for Beijing, the new Audi Q4 Audi are taking the ‘Design Sketch’ route for their tease of a new concept heading for this month’s Beijing Motor Show, which almost certainly portray a concept version of a forthcoming Audi Q4. Apart from the sketches, Audi are being tight-lipped about what they’re taking to Beijing, but it certainly looks like a high-riding SUV concept with a more coupe roofline than either the Q3 or Q5. In fact, this new Audi Concept looks very like the Audi Allroad Shooting Brake Concept we saw at Detroit in January and points firmly to Audi looking to extenbd its reach in to ‘Lifestyle’ SUVs with more desighn than practicality.Which is no surprise – Audi love a niche, especially one that’s growing.