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MINI Countryman to be built in India
Wed, 17 Apr 2013MINI sells worldwide – even in the US – and, despite claims it was a step too far for the brand, the MINI Countryman has been a big hit for MINI, offering as it does most of MINI’s charm but in a bigger, more family friendly package and with the option of All4 4WD for a degree of off-road ability (well, certainly the ability to treat boot sale car parks with disdain). Now, for the first time, BMW is to build the MINI outside Europe with a new MINi assembly facility coming on stream in Chennai, India, where BMW already makes 3 and 5 Series models as well as the X1 and X3. The plan is part of BMW’s plan of ‘Production follows the market’ where BMW aim to make their cars where they’re sold, so with the MINI brand showing strong growth in India since its launch it makes sense to build them there.
Volkswagen Woofwagen – There’s a dog for every VW (video)
Thu, 31 Oct 2013There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.
Honda's future: small cars, no NSX or Euro Acura
Fri, 23 Oct 2009Honda CRZ concept at the 2009 Tokyo motor show; one of the cars unveiled by Honda CEO Takanobu Ito By Ben Pulman Motor Industry 23 October 2009 11:22 Honda chief executive Takanobu Ito today spelled out his vision for the next decade at Honda to CAR Online. No successor to the NSX is under development, but there will be a smaller city car slotting under the Jazz in Honda's range. It will be launched in Asia at first, potentially following in the rest of the world.Ito, who is also president of Honda R&D, said that the company had no firm plans for a pure battery electric vehicle at this stage – the onus is on hybrid petrol electric cars and fuel-cell models.It will continue to develop diesels for Europe, but Ito admitted a project to build clean-fuel diesels for the US market had been cancelled.