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Peugeot puts RCZ designer on Twitter
Fri, 18 Jun 2010Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.
BMW M6 20120 – Spy shots
Tue, 22 Jun 2010BMW M6 2012 Spied near the Nurburgring We’ve had plenty of spy shots of the next generation BMW 6 Series floating around for what seems almost as long as the old 6 Series has been around. Well, maybe not quite. Most recently we had a 2011 6 Series Convertible with not a lot of disguise going on, but until now we haven’t seen the M6 for 2012.
Who's Where: John Puskar and Liz Wetzel appointed to new roles at GM Design
Tue, 10 Aug 2010As part of an ongoing strategy at General Motors, this past month has seen a series of moves taking place within the company's design organization in Europe and the US. Two of the key changes have been the appointment of John Puskar to the role of Director of Cross-Brand Strategy, C&T and Components in North America, and that of Liz Wetzel, who has been named Director of GME Design Interior – effectively filling Puskar's role. Puskar, who until recently headed the Opel/Vauxhall Interior Design at the European Design Center in Russelsheim, Germany, majored in Industrial Design at the Cleveland Institute of Art and worked at Ford in both the USA and Germany before joining General Motors as a creative designer at the GMC Brand Center in 1999.