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Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Mercedes shows GLA45 AMG concept

Mercedes-AMG showed its take on a compact high-performance SUV at the 2013 Los Angeles Auto Show with the Concept GLA45 AMG. AMG says along with the distinctive design, power comes from the world’s most authoritative four-cylinder series production engine. That would be the AMG 2.0-liter turbocharged four, producing 355 hp and 332 lb-ft of torque.

Watch a Volvo find its own parking spot

Cars that can navigate into a preselected parking spot have been around for a few years now, and they've proven that under the right conditions they can pull it off successfully most of the time. But what about a car that finds its own parking spot just after you step out? Volvo is about to show a car that can do just that, and it manages this feat without an array of sensors on the roof that make the car look like a military aircraft.