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Going green is the new black

When hearing the term “luxury vehicle,” it’s safe to say your mind doesn’t automatically jump to phrases like “fuel-efficient” or “environmentally friendly.” Let’s be honest: Owning a gas-guzzling speed machine dressed to the nines inside and out is a serious status symbol in most cultures. But there’s a new trend taking over the luxury automotive world, and it’s covered in green. The demand for high-end hybrid cars is on the rise, not only for their notable mileage boost and decreased emissions, but also for the social gains of adopting the green technology.

New Lexus LS600 Hybrid launches at Frankfurt

The revised 2010 Lexus LS600h Hybrid The 2010 version of the LS600h gets a set of styling tweaks, which include modifications to the front end with LED indicators, new bumper and grill, and new fog lights. Other changes include the door mirrors and chrome detailing. This hybrid only LS600 (Lexus has said they intend only making hybrids in future ) has had improvements made to the Hybrid System including an ‘Eco’ mode which effectively turns down throttle response to make the LS600h more economical.

Eterniti Hemera (2011) at Frankfurt motor show

Eterniti Motors – the fledgling UK luxury car start-up – has shown its new Hemera SUV ahead of its debut at this week’s 2011 Frankfurt motor show. It’s now become apparent that Eterniti will rebody the Porsche Cayenne 4x4 at its London factory to an even higher spec – they say – than when it emerges from Stuttgart. So the Eterniti Hemera is a posh Cayenne?