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Ford and Google look to improve daily commutes via technology

Ford Motor Co. and Google have teamed up in an attempt to ease commuters' daily drives. Ford researchers are working with the Internet giant and its Prediction interface to improve vehicle systems and performance on daily drives.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Mini cancels the Rocketman

Mini is suspending work on the Rocketman, the United Kingdom's Car magazine reports. The company has a load of new products debuting, but the mini Mini won't be one of them. This isn't too much of a surprise.