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Stop-Start Freelander on the way

Land Rover has announced that it will be introducing stop-start technology on its Freelander range from May 2009, thus saving around 8% on the Co2 emissions, and taking the Freelander down a group on VED, which should help move a few more Freelanders off forecourts next year. The technology for the stop-start was developed in-house, with a new engine management system coming from Bosch and an uprated starter from Denso. The stop-start option will be available on the 2.2 TD4, which accounts for nearly half of UK sales.

Aston Martin Virage

Aston Martin is set to revive the defunct Virage moniker at Geneva. The new Virage is not touted as a replacement for the DB9, but a new model that will sit between the DB9 and range-topping DBS. The Virage sports clear Aston Martin DNA, looking decidedly like the two models it slides between.

Mercury dies off, Lincoln to benefit

Ford's brand portfolio is set to get smaller by the end of the year. Following the sale of Aston Martin, Land Rover, Jaguar and most recently Volvo (to Chinese automaker Geely), the Blue Oval has now announced the demise of its 'middle of the range' Mercury brand, with production of the last vehicles set to cease at the end of 2010. In a statement released to media, Ford announced that the shuttering of the 71-year old Mercury brand was in the interest of focusing on Lincoln, the automaker's only remaining premium brand.