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VW launches 'Think Blue' campaign to pitch green initiatives

Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.

Ferrari plans new club to help loyal owners buy limited-edition cars

Ferrari plans to create a collector's club to give loyal customers a better chance of owning one of the company's limited edition cars. The club likely will be open only to people who possess at least five Ferraris. The Italian supercar brand says there are about 300 collectors worldwide who own five or more Prancing Horse models.

Cadillac Elmiraj (2013) at Frankfurt motor show

This imposing coupe is the Cadillac Elmiraj concept. Designed as an American take on the Mercedes S-class coupe format, the Elmiraj stands 5.2m long and seats four passengers in an opulent cabin.The car also sports Cadillac’s new ‘V Sport’ moniker, which will feature across the Cadillac range soon, copying the success of BMW’s M Sport models, and Audi S-line cars. Tell me more about the Cadillac Elmiraj Beneath that long bonnet is a 4.5-litre V8 boosted by twin turbochargers, developing 493bhp and 500lb ft.