Gabriel Air Shocks-2000-2005 Pontiac Bonneville on 2040-parts.com

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Interior Motives Design Conference 2006

A warm and sunny London was the venue for the second Design Conference organised by the UK-based magazine Interior Motives. The conference took place June 7-8 at the Museum in Docklands near Canary Wharf in the heart of the revitalized docklands area to the east of London and was enjoyed by around one hundred delegates from the international automotive design community.The two-day summit was chaired by educators from two design schools, as a way of deliberately promoting neutral yet informed discussions from the panel. Matteo Conti, Programme Leader of Transportation Design at Northumbria University introduced the speakers on the first day, while on day two Dave Muyres and Geoff Wardle from Art Center College of Design jointly chaired the session.

Brussels Motorshow 2008

By Graeme Dykes Motor Shows 24 January 2008 23:29 Running from January 17th-27th, the Brussels Motorshow is probably the first European motorshow of the year. Comparisons with Detroit are perhaps unfair but almost inevitable. There was certainly plenty of glamour with Ferrari, Maserati, Porsche and Lamborghini amongst the exotic participants.