Gaffers Tape Black 2" Wide X 165' Allstar Howe Longacre on 2040-parts.com

Wheel maker connects with exotic clientele via social media

Reaching potential buyers of custom wheels for exotic cars takes more than buying ads in magazines. Miami-based ADV.1 Wheels is building a business fueled by a social-media approach that includes car-forum interaction, photo shoots and short films on the Internet. The company launched a Facebook fan page in late March, has received more than 59,000 “likes” and aims for 100,000--at which point ADV.1 Wheels has promised to give away a set of the company’s Trakfunction wheels.

Range Rover Sport sets desert crossing record

A RANGE Rover Sport has set a new record for the fastest crossing of one of the harshest desert environments on Earth. The new off-roader, which was standard apart from an additional protection plate under the chassis, crossed the Empty Quarter in the Middle East between Wadi Adda Wasir in Saudi Arabia and the border of the United Arab Emirates in 10 hours and 22 minutes at an average speed of 51.87mph. Covering 530 miles en route to the new record, the Range Rover Sport was driven by veteran Dakar rally expert Moi Torrallardona, a man who understands everything there is to know about driving large off-road vehicles in demanding desert conditions.

RTT Student Awards contest launched

Students from around the world have been invited to enter the annual RTT Student Award, sponsored by NVIDIA and Wacom. RTT has called for submissions of visionary ideas and concepts to enter in the categories of ‘Emerging Technology' and ‘Funky Visualization,' with an expert judging panel deciding on the highest caliber submissions. Winning students will present their project at Excite 2012, RTT's showcase for cutting-edge innovation and technology in the world of 3D real-time visualization.