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Lamborghini Aventador LP700-4: The Commercial

Lamborghini Aventador LP700-4 takes on the landscape There was a time in the dim and distant past (well, the 1980s) when advertising cars was easy – you just made them look as dramatic as possible and hoped viewers would think that buying the car being advertised would imbue them with endless cool. But then the world was made to feel guilt by a new religion which was even better than the Catholic Church at making its followers feel bad for anything in life that feels good – the ‘Global Warming’ believers. These descendants of the ‘Hole in the Ozone Layer’ brigade and the ‘New Ice Age’ predictors’ have managed to frighten a big chunk of the West’s population in to believing they are somehow to blame for our climate change, and in doing so have terrified car makers in to making anything other than fluffy-bunny adverts.

Canada urged to adopt European car safety standards

CANADA has been urged to adopt European standards for new vehicle safety by the president of Mercedes-Benz Canada. Tim Reuss told reporters that if EU rules, which apply to all cars built by European industrial powerhouses like Mercedes and the Volkswagen Group, were in place Canada would already have new, more efficient, safer cars. At present Mercedes cannot import the A-Class because of the expense associated with modifying it to conform to Canadian safety requirements, and Mr Reuss argues that the current approach lacks common sense.

2010 Lexus GX 460 SUV beefed up with more power, features

Twenty teams of Lexus specialists will hit the road on Jan. 13--the start of a month-long process to prep dealership personnel on how to create buzz for the redesigned 2010 GX 460 mid-sized SUV. Though the GX has been on the market since September 2002, managers at Toyota Motor Corp.'s luxury division still believe retailers do not understand all of the vehicle's attributes.