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James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

New Lamborghini Estoque saloon concept revealed

By Chris Chilton First Official Pictures 01 October 2008 20:00 After Lamborghini's endless string of frustrating teaser shots, here, finally, are the full pictures of the Aston Rapide-rivalling four-seat Lamborghini supersaloon, the Estoque.     The concept sports a V8, but Lamborghini is incredibly open-minded about possible powertrains. The Gallardo’s V10 will be offered but engineering boss Maurizio Reggiani told CAR that a powerful turbodiesel or possibly a hybrid petrol electric drivetrain would probably also be offered.

Exclusive: Derek Jenkins to become Design Director at Mazda

Derek Jenkins, former chief designer at the Volkswagen Group design studio in Santa Monica, will become the new Director of Design at Mazda's R&D Design Center in Irvine, CA. Jenkins, who resigned from Volkswagen on March 17th, will be filling the position previously held by Franz von Holzhausen, who left Mazda in August last year to become Design Director at Tesla Motors. "I'm excited to take on something new," Jenkins told CDN.