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Try a prestige car from Europcar before you buy. Or you could just go to a dealer.

You can hire a BMW 5-Series (pictured) from Europcar before you buy It’s always good to have a promotion to get punters through the door, but the latest PR promo from Hertz does seem to have a very visible flaw in its logic. According to Europcar – the leading car hire company in Europe, don’t you know – the best route for trying out a new prestige car before you buy is to give them a call and book a day or three in the cars of your choice. Europcar say you can have anything from a 4×4 to a luxury saloon and performance cars, with the suggestion you can pit a Mercedes SLK against an Audi TTS or check out the differences between a new E-Class or new 5-Series.

Neiman Marcus tucks a Ferrari FF in its Christmas Book

Neiman Marcus, purveyor of all things haute couture, has released its annual Christmas Book featuring amazing--and amazingly expensive--gifts for that special someone for the holidays. For the car fan on your list, consider Neiman's version of the 2012 Ferrari FF--for a mere $375,000. That's a bit more than the near $300,000 asking price for a standard Ferrari FF, but you would have one of only 10 examples of the Neiman Marcus Ferrari FF to be built.

Honda CR-Z – Euro debut at Geneva

Honda are bringing the production version of the CR-Z hybrid to the Geneva Motor Show Honda are attempting to make the hybrid car ‘Sporty’ with the Honda CR-Z. First seen at the Tokyo Motor Show last year and in US production form at Detroit last month, Europe gets to see the Euro production version of the CR-Z at the Geneva Motor Show next month. We’re finding it a bit difficult to get our heads round the idea that this is a ‘Sporty’ hybrid.