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Partnership Premium 2030 - Part 1

Strate College in Paris, France, has been working on a Peugeot-sponsored project for the past few months. The project asks 30 students who have been divided into 10 groups to create the exterior design, an interior design, any related products (including accessories or new services, for example) and color and trim details for the premium Peugeot for the year 2030 Though there are no constraints on the technical package, the brief stipulates that the teams must create a scenario that illustrates global change, and design a vehicle that fits into this future environment. Designers from Peugeot have been very active in the process, guiding students in weekly critiques and assisting them with specific knowledge in key areas of expertise.

Ferrari F1 drops ‘Marlboro’ graphics for Barcelona

Ferrari have dropped the ‘Pack of Marlboros’ graphic for the Barcelona GP A couple of weeks ago we reported that Ferrari have been accused of running subliminal tobacco advertising on their F1 cars, an allegation Ferrari strenuously denied. To be honest we can’t know for sure whether there was an intent to subliminally suggest a pack of Marlboros with the barcode graphics on the current Ferrari F1 livery or not. What we can be sure of is that now a jobsworth has made the allegation we all think of a pack of Marlboros every time we see the Ferrari livery.

Citroen C-Buggy

Citroen will show their latest concept in Spain at the Madrid Motor Show next week. Chopping the roof off last year's C-AirPlay brings the concept closer the Smart Crossblade seen in 2001, and proposes a potential direction for a more leisure-orientated supermini. Just as open-cars are philosophically opposed to closed ones, Citroen has carried this equation through to the trim as well: the gray exterior of the C-Buggy contrasts with the white of the C-AirPlay, while the green interior inverts its forbear?s rouge.