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Pininfarina Sergio concept (2013) first official pictures

This is the Pininfarina Sergio, a gorgeous concept unveiled at the 2013 Geneva motor show. It's named after the Italian coachbuilder’s legendary chairman who died in July 2012. So the Pininfarina Sergio pays homage to the great Pinin chairman?

Pininfarina design celebrated in London exhibition

The work of Italian design house Pininfarina will be celebrated in a dedicated exhibition as part of the International Architecture and Design Showcase, set to take place during the 2012 London Olympics. From 22 June to 15 July the ‘Pininfarina in London' exhibition will display the most prestigious products made in Italy including a Ferrari FF and a Maserati GranTurismo during the inauguration. Four sculptures in cedar wood – made by Riva 1920 – represent four Pininfarina design icons: the Cisitalia of 1947, the Dino of 1967, the Birdcage 75th of 2005 and the Cambiano, the concept car launched by Pininfarina in Geneva this year.

Mercedes CLA employs a cat in new advert to demonstrate its aerodynamic shape (video)

It’s the Mercedes CLA sliding cat advert We’re not entirely sure that Mercedes has chosen to focus attention on a cat in a new advert for the CLA to dig at Jaguar’s mickey-take of its chicken advert for Magic Body Control, but it’s definitely the cat that’s front and centre, regardless of the motivation. With the new Mercedes CLA boasting exceptional aerodynamic credentials, Mercedes has employed a stunt cat to slide up and over the CLA to demonstrate just how slippery their new compact saloon is. Already shown on TV in the UK at the weekend (during the new series of Britain’s Got Talent), the moggie in question – William, apparently – glides effortlessly over the CLA’s slippery shape to a soundtrack playing Rossini’s Duetto buffo di due gatti (which you may not think you know, but you do).