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Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

Volt jolt: Great range, small supply

Chevrolet is taking the Volt plug-in hybrid to the masses with a big marketing campaign that includes World Series commercials this month. Trouble is, the supply of the cars will be anything but big in the first year of production. General Motors Co.

Porsche reveals extreme 911 GT2 RS

Porsche has revealed its most powerful and arguably most extreme road-going 911 to date: the GT2 RS. The new rear-wheel-drive road rocket will debut publicly at the Moscow auto show in late August and will go on sale in the United States in October. The GT2 RS, to be built in a limited run of 500, is powered by the latest evolution of Zuffenhausen's 3.6-liter, twin-turbocharged, horizontally opposed six-cylinder engine, tuned to deliver a Le Mans-grade 620 hp.