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Report: Interior Motives China Conference 2009 - Day 1

Interior Motives returned once more to the exciting city of Shanghai for its second China design conference, themed ‘China: Changing the landscape of car design'. Held straight after the first Shanghai auto show press day - a day topped off by the Car Design Night, attended by some 300 or so designers - this two-day event saw 27 of the world's foremost car design experts and nearly 250 delegates gather together to debate the future of Chinese car design. Session 1 - Harnessing design awareness Tony Williams, UK design director of China's biggest carmaker, SAIC, kicked off the session by explaining how trend research was finding more savvy and confident Chinese consumers who want their character reflected in the products they buy and "cars they want rather than just need".

Viper sports car division no longer for sale

By Ben Whitworth Motor Industry 13 July 2009 14:08 Viper’s yo-yoing lifeline looks to be finally secured after ailing parent company Chrysler said the sports car maker was no longer for sale. Rather than killing off its muscle-bound brand, last summer Cerberus-run Chrysler considered selling off the rights to the Viper, hoping to achieve around $10m for the Detroit assembly plant and brand equity to bolster its dwindling cash reserves and stave off imminent bankruptcy. After an initial surge of interest from similar-minded companies like Roush and Saleen, curiosity nosedived along with the global economy.

2015 Honda Pilot line to get SE trim

Honda is spicing up its 2015 Pilot line by adding a model between the EX and EX-L trim levels. The LX model starts at $30,700--a bump of $200 over the previous year--and the two-wheel-drive SE model starts at $33,950. The eight-passenger Pilot SE comes with pewter gray aluminum-alloy wheels, SE badging, a one-touch moonroof, satellite radio and a DVD player.