Garrett Allied Signal Controller on 2040-parts.com

BMW 3 Series Coupe & Convertible 2010 Facelift

BMW has revised the 3 Series Convertible and Coupe for 2010. It’s not actually that long until we’re due a new 3 Series from BMW (2011) but that doesn’t mean BMW are sitting on the current BMW 3 Series waiting for it to turn up its toes next year. They’re still tweaking and titivating and have revealed a round of changes for the 2010 Coupe and Convertible (which will be the 2011 MY in the US) – a facelift before the end is probably the best way to look at it.

New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.

Porsche seeks ‘everyday magic' with film contest

Porsche North America has tapped into its considerable fan base, seeking homegrown visions for its My Daily Magic filmmaking contest. Aspiring directors made 60-second spots for the brand that show his or her interpretation of “everyday magic.” Of those entries, 10 finalists were chosen to make 90-second commercials that will be voted on by the public, as well as by Porsche brass. One film shows a father that has to run some errands on a weekday.