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Jaguar Land Rover leads UK universities to develop virtual simulation tech

Jaguar Land Rover is to lead four UK universities in a £10m ($15.5m) government scheme to develop virtual simulation technologies and processes to help improve and accelerate the car design process. The carmaker will be leading project teams from the universities of Cambridge, Loughborough, Leeds and Warwick in the Program for Simulation Innovation (PSI), developed to improve the potential of the UK virtual simulation industry. It is hoped that through its results design quality and capability can be improved through the simulation of sights, sounds and smells.

Infiniti: The Q50 Eau Rouge is still happening

Infiniti would like to remind you of two things: 1.) that its Q50 Eau Rouge is going to be built, yes, definitely, no really, trust us, and 2.) Sebastian Vettel is the "director of performance." We imagine the four-time F1 world champion might be too busy defending his title to sit in meetings discussing whether the "real" carbon-fiber trim should be lined with red or purple weaving. "Vettel's invaluable feedback will be engineered into the next stages of the prototype's extensive development program," said Infiniti. Hey, it worked for Senna.

Infiniti and Red Bull deal set to expand

Infiniti set to get deeper in to bed with Red Bull We’ve not been the biggest fans of Infiniti’s marketing efforts in the UK and Europe, but we had to concede that the decision for Infiniti to sponsor Red Bull in F1 had its upside. That upside is the decision to build the Infiniti FX50 Sebastian Vettel Edition as a production car, and the news that the feedback from the Vettel car will lead to a range of IPL (Infiniti Performance Line) cars which will be to Infiniti what AMG is to Mercedes and ‘M’ is to BMW. So the news that Infiniti is to up the ante with increased Red Bull sponsorship is good news, probably both for Infiniti and Red Bull.