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Umea University students complete Saab collaboration project

A selection of first-year students from Sweden's Umea University have completed a 10-week collaborative design project with Saab. Tasked with exploring new directions for the brand, students were encouraged to investigate the interplay of brand and identity. Each of them was assigned a non-automotive brand to reflect on parallels that could be established between that brand and Saab, whilst also capturing the essence of the Swedish carmaker through their project's concept, its proportions, surface language, details, graphics, functionality and material choices.

New Mercedes B-Class (2012) Launch Campaign with new photos & video

New Mercedes B-Class (2012) launch campaign starts Officially, the 2012 Mercedes B-Class arrived at the Frankfurt Motor Show back in September. Which meant we got plenty of detail and lots of photos. The details, as you would expect from Mercedes, were pretty comprehensive and the photos were certainly plentiful – more than 100 of them –  if a little ‘cold’.

According to Bob: How GM cars got better

Even before he rode into General Motors as the product-development savior in 2001, Bob Lutz found himself being recruited for plots to take over the company. There was Heinz Prechter, the ASC sunroof king who proposed that Lutz and ex-Chrysler executive Steve Miller join with him as a pre-assembled management team to buy shares and get the board to clean out management. There was J.T.