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Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.

Lifeboat resuces two swamped cars

A LIFEBOAT CREW rescued two cars which were swamped by the sea within 90 minutes of each other as the highest tides of the year caught drivers out. At least one of the vehicles which were wrecked by the submerging North Sea had been used to try to pull a boat out of the water, the RNLI said. A crew from Redcar, near Middlesbrough, responded to the first call-out at 3.20pm on Wednesday after coastguards received a number of 999 calls saying two people were on the roof of a vehicle on the town's beach as the waters came in.

Ford-designed Santa’s sleigh

By Tim Pollard First Official Pictures 17 December 2008 14:30 Blue Oval designers at Dunton in Essex, UK, penned this trio of Ford-inspired sleighs to help fashion Santa’s just-in-time delivery system. It’s a job they’re familiar with, working on successive series of Transit vans in the past – and they’ve put their practical skills to good use on their Ford sleighs. These sledges are seen through the prism of Ford’s latest ‘kinetic design’ mantra.