Gates 43034 Water Pump-water Pump (standard) on 2040-parts.com

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

New Ferrari California T gets new twin turbo V8 with 49% more torque (+video)

The new California T (pictured) revealed ahead of a Geneva debut It’s been a long time since Ferrari gave one of its cars a turbo charged engine, not since the late ’80s and the Ferrari F40, but that all changes – and no doubt points the way to the future – as the Ferrari California T gets revealed ahead of a debut next month at the Geneva Motor Show. Based on the V8 Ferrari build for the Maserati Ghibli, the California T’s new engine is a 3.8 litre twin turbo with 552bhp and a mountain of torque, 557lb/ft, a massive 49 per cent more than the current California produces. That improves performance marginally – 0-62mph in 3.6 seconds and a top speed of 196mph – but has a big impact on economy; the new California T improves on the current California by 15 per cent, recording official figures of 27mpg and 250g/km.

2014 Hyundai Genesis first glimpse

Here are the first official shots of the next Hyundai Genesis, a long, cool drink of water that will chart the course for many larger Hyundai sedans to come. “We want more premium luxury,” said Moon Sik Kwon, president of Hyundai R&D. “Genesis will lead the way.” Details are not officially released yet, so, even though we just drove the thing all over Hyundai's Nam Yang proving ground here in Korea and have a definite opinion about it, we can't tell you whether or not it was a well-composed, powerfully quick, huge step up and over the first Genesis sedan.