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Jaguar sign up David Beckham as the face of Jaguar in China

Jaguar sign up David Beckham as the face of Jaguar in China Land Rover had a go at making Victoria Beckham the face of the Range Rover Evoque, and now Jaguar have taken Mr Spice on board as their new face of Jaguar in China. David Beckham has been revealed as a new Brand Ambassador for Jaguar, with the ubiquitous Mr Beckham front a centre in a new campaign in China to promote the Jaguar Brand. And it’s a good move.

Jaguar & Land Rover to share more platforms. But you already knew that.

As Jaguar and Land Rover expand their model range and move to aluminium construction, they plan to share more platforms. Jaguar has been using an aluminium platform for the XJ for some time – long before the latest XJ came along. The aluminium platform the XJ uses is just the start for Jaguar Land Rover, as we reported back in 2009, and it seems that JLR are planning to use the move to aluminium underpinnings to cut their platforms to just two or three.

Jaguar Land Rover aiming to double sales

Jaguar Land Rover plan to double sales We’ve got so used to reporting ever increasing sales for Jaguar and Land Rover that it comes as no big surprise that JLR are planning to double car sales by 2020. A few years ago such a figure would have been risible, but since Tata took the helm from Ford in 2008 the focus at JLR on creating a world beating brand and product has been unshakable. Tata got off to a good start with the Jaguar XF replacing the S-Type, and the new Jaguar XJ showing just how good a big luxury car can be to drive.