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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image
Tue, 17 Dec 2013There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.
New Mercedes S Class to use Maybach badge on top models?
Wed, 23 Oct 2013Will the top-end Mercedes S-Class models get the Maybach badge? (S63 AMG pictured) Having tried to bring the Maybach badge back from the history books and build a car to compete with Rolls Royce, Mercedes finally admitted it hadn’t worked last year and called time on their Maybach adventure. But having spent untold millions on reviving the Maybach name – and giving it public awareness – it seems Mercedes may not be prepared to shelve the Maybach name completely as there seem to be plans afoot to badge the extra long Mercede S Class with the Maybach badge.
Nissan’s Juke-R vs Supercars irritating video trailers
Tue, 01 May 2012Nissan's Juke-R vs Supercars Nissan are trailing a video of the Juke-R racing supercars in Dubai with a frustrating string of very short video trailers. Back in January we published an amateur video of the bonkers Nissan Juke-R racing a whole heap of supercars on a street track at the International Arena in Dubai and it was an interesting race, even if the production values were pretty much non-existent. But the real deal on the day was a professional video shoot by Nissan to allow a bit more Juke-R fairy dust to be sprinkled round the Interwebs with a slick and polished race story video, with Gran Turismo gamer Lucus Ordonez pitting the Nissan Juke-R against Salah Salahuddin’s supercar collection - which they’ve finally got round to editing.