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David Brown Automotive promising a new luxury British sports car
Fri, 17 Jan 2014David Brown Automotive promising a new luxury British sports car The name David Brown Automotive conjures up images of the man whose initials still give us the Aston Martin DB9 – former tractor builder David Brown who bought up Aston Martin in 1947 (and subsequently Lagonda and Tickford). But this David Brown Automotive is actually a new company which promises to “…refresh the classic British sports car, for the 21st Century” with a vision for a new luxury take on the classic British Sports Car. David Brown has put together a team lead by Alan Mobberley – who was Chief Designer at Land Rover until 2005 and cropped up recently as the designer for Eterniti Motors – and has commissioned Envisage Group (the firm that bought up what was left of CPP after Vladimir Antonov’s exploits and who are building the glorious Lyonheart E-Type) to bring his dreams to life.
Kia turn to consumer reviews to drive the brand
Wed, 09 Jan 2013Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.
Citroen Cactus Concept heading for Frankfurt Motor Show
Tue, 27 Aug 2013Citroen Cactus Concept tease It may be the teasing season for car makers as we head for the Frankfurt Motor Show, but Citroen are giving very little away in their tease for a new concept – the Citroen Cactus Concept. The Cactus Concept – a name used before by Citroen in 2007 for the C-Cactus Hybrid – shows what looks to be a compact car with some of the design features at the front we’ve seen on the new C4 Picasso. But with what looks to be chunky plastic cladding round the extremities of the Cactus, we’re guessing Citroen see the Cactus as some sort of small urban warrior, complete with bumpers that bounce back after supermarket trolley collisions with reference in the video to an ‘Air Bump’.