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Ford spoofs Cadillac ELR with latest ad
Thu, 27 Mar 2014Rule Number One of advertising is, "kick 'em when they're down." Or was that Sun Tzu...or Bone Thugs-N-Harmony? Either way, while Cadillac catches flak for its controversial ELR ad, the above Ford ad with a C-Max Energi is either a shameless ripoff or a smashing riposte. (This, of course, depends on your affinity for European-derived plug-in crossovers.) Instead of a white guy, it's a black lady.
College Exhibition: CCS Spring Show 2009
Fri, 29 May 2009This year's CCS Senior Show provided another year of outstanding graduates while the automotive industry continues to retract due to the global financial crisis. Given all the negative news about auto bankruptcies and closures, it was refreshing to see such youthful, creative and challenging designs in a modern and hopeful environment. The projects on display ranged from militaristic Jeep off-road vehicles to a microvan for the ‘future family of two = single parent + only child'.
Porsche to add 1,000 employees
Mon, 14 Feb 2011To keep pace with its planned model expansion and sales targets, Porsche AG will add more than 1,000 employees by 2015, Automotive News Europe has learned from Volkswagen Group sources. About 500 jobs will be added for production of Porsche's new compact SUV, codenamed the Cajun, which will go on sale in 2013 in Europe and in North America about six months later. Porsche's supervisory board will make a decision on the production location of the Cajun in mid-March.