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New Skoda Yeti Adventure Special Edition launched

The SkodaYeti Adventure Special Edition (pictured) gets £2,250 of extra equipment at no cost. The Skoda Yeti may not be the prettiest compact SUV on the block, but it’s a well-built soft-roader from the Czech car maker with a lot of appeal, particularly for families. So as we’re supposedly in the middle of summer – a dead time for SUV sales of any sort – Skoda are making potential buyers an offer they can’t ignore with the launch of the Yeti Adventure Special Edition, offering unique features and £2,250 of extra equipment over the Yeti SE.

Toyota will push safety in ad blitz

Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives said last week. Toyota Motor Sales U.S.A.'s sales fell 34 percent in August and are down 1 percent for the year--it's the only major manufacturer with a decline for 2010. Executives admit consumers have doubts about the safety and quality of Toyota vehicles, so they are planning an advertising blitz to counter that perception.

See craftsmen build the Maserati Alfieri

At Geneva earlier this month, Maserati debuted the Alfieri concept, a love letter to Maserati's first 100 years and a preview of the next few years, if not the next 100. Here, design chief Lorenzo Ramaciotti shows how the Alfieri -- named after one of the five Maserati brothers -- was inspired by the 1954 Maserati A6GCS/53, as previously threatened, especially in the proportions. But like any car, the key is always in the proportions.