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GM launches Corvette ads on television

WITH VIDEO -- The first work from Goodby, Silverstein & Partners' new client, General Motors' Chevrolet, is out, and it's a testosterone-filled, 45-second TV spot for the 2011 Corvette. The ad, which aired for the first time Tuesday night on ESPN, marks GM's return to TV advertising for the Corvette after a five-year absence. Titled "Still Building Rockets," the commercial shows footage of rocket scientists juxtaposed with snapshots of GM plant workers building a Corvette.

Pininfarina design celebrated in London exhibition

The work of Italian design house Pininfarina will be celebrated in a dedicated exhibition as part of the International Architecture and Design Showcase, set to take place during the 2012 London Olympics. From 22 June to 15 July the ‘Pininfarina in London' exhibition will display the most prestigious products made in Italy including a Ferrari FF and a Maserati GranTurismo during the inauguration. Four sculptures in cedar wood – made by Riva 1920 – represent four Pininfarina design icons: the Cisitalia of 1947, the Dino of 1967, the Birdcage 75th of 2005 and the Cambiano, the concept car launched by Pininfarina in Geneva this year.

BMW 3 Series GT Spied

2012 BMW 3-Series GT caught being transported I can’t say we’ve really laid awake at night thinking about it, but the reveal of the BMW 3 Series GT must be getting close. As, for that matter, must the whole new 2012 BMW 3-Series. We first reported that BMW were making a 3-Series GT back in 2009, but we did know they wouldn’t be building one on the current platform, waiting instead for when the new 3-Series due to put in an appearance, probably at Frankfurt in the Autumn (if not before).