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McLaren P1 (2013): powertrain revealed with 903bhp and electric driving

McLaren has revealed first details of the P1 supercar's hybrid powertrain. The headlines are: a combined 903bhp, 664lb ft, and the ability to drive 6.3 miles on zero-emission electric power. McLaren P1 powertrain: the details The engine is, as expected, an uprated version of the 12C's 3.8-litre twin-turbo V8.

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

Meet the Kia Soul EV and Niro hybrid concept

Kia revealed three electrified cars at the Chicago Auto Show on Thursday, one concept and two that are headed for production. The Niro hybrid is Kia’s future take on a city car, while the Soul EV and new Optima hybrid will be out later this year. The Soul EV is the company’s main focus at the show, judging by our seven pages of press releases on it.