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Ford overhauls Michigan plant to build new Focus
Wed, 06 May 2009Ford will spend $550 million to retool an assembly plant in suburban Detroit to build the redesigned 2011 Ford Focus. Production is to start next year. As part of the overhaul, the plant, known as Michigan Assembly, also will build an electric-powered version of the new Focus.
'Stay Hungry, Stay Foolish': A tribute to Steve Jobs (1955-2011)
Sat, 08 Oct 2011The recent passing of Steve Jobs, co-founder and CEO of Apple, has found us mourning the loss of a visionary who brought not only technology and functionality to the product design industry, but also transcended the boundary into automotive design. Jobs succeeded in making what was at the time a foreign invention – the personal computer, a device impeded by its lack of usability – attractive to the masses by making it simpler, intuitive and essentially more functional for those who didn't hold a PhD in physics. From his previous experience with the artistic qualities of calligraphy, Jobs took a sector that was so inward looking that it risked alienating the consumer – regardless of its capability – and wrapped it up in a warm, aesthetically appealing package that could be more easily understood.
Lorenzo Ramaciotti visits RCA for 'Two of a Kind' project
Fri, 18 Oct 2013Lorenzo Ramaciotti, Fiat-Chrysler's head of global design, has visited the Royal College of Art as part of the Fiat ‘Two of a Kind' project explaining how Italian design has become world-famous in all fields in a talk themed ‘The Roots of Italian Car Design'. The ‘Two of a Kind' project asks four teams of four Vehicle Design students to design innovative exterior and interior proposals for how the Fiat 500 and the Panda might look in 2020, taking interactivity, digital interface, sustainability and global appeal into account. Maserati brought along a Quattroporte, a GranTurismo Sport as well as an Alfa Giulietta Sportiva to complement his talk in the hope it would encourage students to consider what the carmaker believes are the three concepts of the legacy of Italian car design: sportiness-dynamism; elegance-balance; and character-personality.