General Electric H11-55ll/bp Headlamp on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Peugeot 207 Verve – 2010 updates

Peugeot has updated the 207 Verve for 2010 Now I don’t want you to get too excited at the prospect of the 2010 updates on the Peugeot 207 Verve. They’re not what you’d call extensive. In fact the only bit of any real significance is that the 207 Verve gets extra engine choices.

Modified supercars at SEMA 2013 in pictures

The SEMA tuning and modified car show held in that centre of American excess, Las Vegas, is a melting pot for all things automotive. From trucks and busses to family saloons and hatchbacks, aftermarket tuning companies go to work making the wackiest modified versions of every type of vehicle around, showing off their wares at SEMA. Not even supercars are off limits.