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Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

2006 Michelin Challenge Design seeks vehicle designs for California market

Michelin issued a call for entries to the global design community this week to kick off the 2006 Michelin Challenge Design, one of the industry's fastest growing vehicle design forums. In the last four years, Michelin Challenge Design has been the catalyst for students in design universities, design firms, professional designers from top OEMs, and individual designers from all over the world to have their work exhibited at a major international auto show in support of a central theme. Last year, submissions were received from 50 countries worldwide with selected designs displayed at the 2005 North American International Auto Show in January.

Chevy reveals Corvette, Camaro, SS for SEMA

Chevy saved its best SEMA reveals for Monday. The Bowtie brand unveiled SS sedan, Corvette and Camaro concepts for the yearly aftermarket industry show. Last week the company showed its hopped-up four bangers and front-wheel drive cars.