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Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Gibbs launches new high-speed amphibian vehicles

Michigan-based Gibbs Technologies has released two new high-speed, commercial-grade amphibian vehicles, named the Phibian and the Humdinga. The Phibian is a 30-foot-long, nearly 12-foot-tall craft capable of highway speeds on land and more than 30 mph (26 knots) in the water. Constructed mainly of carbon fiber, the Phibian can hold up to 15 people, including a crew of three.

New Bugatti 'could be too fast to test'

THE UPCOMING replacement for the world's fastest luxury car could be too quick to test, according to a motoring magazine. Bugatti is looking to replace the famous Veyron with a new, faster model that could reach speeds of around 286mph, but questions have been raised by weekly title Autocar over whether the facilities will exist to test it to its maximum. Not only is space a concern for the 1,500-horsepower concept, because it will need much longer straights than the Veyron, but also tyres are an issue.