Genesis Coupe Chrome Rear Trunk Logo Emblem Set Korea Oem Part New on 2040-parts.com

Behind The Scenes: Hot Wheels Design Studio [w/Video]

Hot Wheels' vice president of design Felix Holst has spent some time chatting to Cool Hunting about the brand's design philosophy at its Design Studio at Mattel's headquarters in El Segundo, California, in a new video. According to Holst Hot Wheels has evolved from being focused on muscle cars and V8 engines to being all about technology as a reflection of the new generation they're designing for.  He explains the benefits of designing over 240 vehicles a year that aren't limited by rules and regulations, saying in a studio that's driven by pushing the boundaries, it's a question of just how wild they can get.  The video really captures not only the men's passion for their jobs but the fun they have doing it. Small wonder Holst says he'd never go back to car design, and reveals the studio is packed with qualified car designers who chose Hot Wheels over conventional jobs in the industry.  We also hear from Hot Wheels Car Maker's designer Julian Payne, who explains how the new Car Maker – which gives you the chance to mold your own custom Hot Wheels at home – works.

Freeman Thomas: “it's easier to create your own rocket than create your own car”

The Industrial Designers Society of America's ‘Designing Innovation' panel discussion took place in San Francisco yesterday. The event was sponsored by Ford, with strategic design director, Freeman Thomas taking a place on the panel. Having parked a C-MAX Energi and new F-150 in the venue, Ford's influence weighed rather heavily, particularly in the early moments.

Hamilton brother aiming to be first disabled racer in BTCC

LEWIS HAMILTON's younger half-brother Nicolas is aiming to become the first disabled driver to compete in British Touring Car Championship. Nicolas Hamilton, who has cerebral palsy and has raced in the Renault Clio Cup in 2011 and 2012, announced his intention to secure a seat in the 2015 competition. "After months of deep thought in deciding what the best route for my career is, I am excited to announce my ambitions to become the first disabled athlete to compete in the Dunlop MSA British Touring Car Championship (BTCC) in 2015," the 22-year-old wrote on his personal website.